As a model, a campaign can be a nerve-wracking experience. The first thing you ask yourself is, how should I pose? There is a mounting pressure that comes in going into a photo shoot especially if it happens to be your first time doing so. In the end, the best thing you can do as a model is to be prepared. Remember, there is particular attention given to you as you are the subject of the campaign, so in the end you need to put your best foot forward to make it work.
The poses and tips you will find here aren’t too hard to follow, just match them with a fierce face and personality, then you would be good to go. Remember to practice first to assess which pose would work best for you and keep in mind that variety is key when it comes to showcasing your creativity on the set.
1. Gain inspiration from supermodels
Famous supermodels are up there for a reason: they’ve had the fashion industry wrapped around their fingers with their signature poses. The good news is that these models have paved the way for other up-and-coming models to follow in their footsteps, even if it means taking inspiration from their poses. Whether it be Cindy Crawford‘s tousled hair flip or Tyra Banks‘s legendary “smize,” find out which pose you can pull off yourself and go with that. But do bear in mind that you’ll need to add your own flavor to these poses so you wouldn’t end up being just a mere copycat. Who knows, if your career goes well, soon enough, you will find yourself being on the same runway with these models.
2. Catch the light
Your face needs to know where the light is, that way your features will be captured by the camera. So tilt your nose where you know your face can be seen and be highlighted at the same time. Think of it as the same way you take photos on your own, you always move toward the light to enhance the photos.
3. Create angles
Common mistake made by new models everywhere is that they think all they have to do is to arrive at the venue of the photo shoot, look pretty, and do the hand-in-hip pose. Frankly, that pose is outdated, but that doesn’t mean it isn’t applicable anymore. Mix basic poses up a bit by creating flattering angles. Photos are not three dimensional, thus a stiff pose can easily translate into a lifeless photo at the click of a camera.
4. Slightly open your mouth
Flip through the magazines and you’ll notice that every edgy photo shoot has a model with her mouth partially opened. This creates an illusion of an elongated jawline and can be very sensual without looking cheap at the same time. A slightly opened mouth can also bring a photo to life if the body lacks any movement or angles. Do keep in mind not to go overboard with the mouth opening pose to the point you’ll end up looking like a fish—a little goes a long way.
5. Let your body move
If the photo shoot allows you to, then you need to move your body as much as possible. You want to give the photographer the impression that you are capable of doing other poses and not be as stiff as a statue. If you are standing up, make sure your feet aren’t just plastered on the ground. Try tipping your toes forward or back just to bring them to life. You don’t need to be a professional dancer to know how to create movement, you just need to know that the basic thing a model can bring to a photoshoot is how knowledgeable he or she is of their own body.
6. Emphasize the product being sold
As a model, it is also your responsibility to bring emphasis to the product the whole campaign is about and not just the photographer’s. Direct your body into showcasing a flattering pose for the product as well. For example, if you are endorsing shoes, then bring your foot forward while still minding other elements like your face and body movement.
Remember to be patient and work with your photographer so you can achieve the best pictures in the end. A campaign photo shoot is a team effort, so be a great team player by striking your best poses.